Tangelo is a vibrant vodka beverage brand that embodies a lively and refreshing spirit. It is positioned to appeal to a youthful audience seeking fun and social experiences. The brand’s essence revolves around natural flavors, primarily highlighting fruit-infused vodka drinks that celebrate the taste and enjoyment of life.
Analysis of Logo Design and Identity
The Tangelo logo design skillfully blends symbolism and simplicity. The abstract “G” mimics a peeled orange, tying back to the brand’s citrus and fruit origins, while the green leaf represents nature and freshness. Together, they emphasize the drink’s natural ingredients and refreshing qualities.
The color palette enhances the brand’s identity, with deep green symbolizing nature and vibrant orange evoking energy and fun. The rounded typography gives the logo a friendly and approachable feel, making it perfect for a social and casual drink brand.
In short, Tangelo’s logo communicates freshness, fun, and natural flavors with a modern, appealing design.
Analysis of Color Palette
This deep green can symbolize freshness, natural ingredients, and a sense of earthiness, potentially evoking the organic aspect of the fruits used in the drinks.
A brighter green, this color can represent energy, nature, and vitality. It adds a fresh, lively vibe, reinforcing the idea of a crisp, revitalizing drink.
This neon green brings a burst of energy and vibrance. It can appeal to younger audiences looking for something bold and refreshing, while maintaining a fruity and tangy feel.
The tone for this orange is warm, inviting, and exciting. It brings in a sense of enthusiasm and tropical vibes, perfect for evoking a summer, playful spirit. This can represent a zest for life and adventure, perfect for pairing with bright, fruity flavors.
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