Cherio Chips offers a delightful crunch with every bite, providing an unparalleled snack experience that combines quality ingredients, innovative flavors, and an irresistible taste.
Tone and Style:
Friendly, fun, and vibrant. The brand identity and voice were made approachable and engaging, emphasizing the joy and pleasure of snacking on Cherio Chips.
Analysis of Chips Bag Design
Tangy Onion Flavor: Dominant green background signifies freshness and natural flavor, complemented by the yellow of the chips, conveying a vibrant, tangy taste.
Spicy Cheese Flavor: Bright orange background suggests a fiery and bold flavor, with red highlights to emphasize spiciness and excitement.
Barbeque Sauce Flavor: A rich purple background indicates a deep, savory flavor, paired with yellow highlights to draw attention to the sweet and smoky barbecue taste.
Visual Appeal: Each bag uses a color scheme that not only stands out but also resonates with the flavor profile. The colors are eye-catching and make the product easily recognizable on shelves.
Flavor Representation: The floating ingredients and chips around the bag create a dynamic and playful look, making the chips appear light, crispy, and bursting with flavor.
Playful Font: The use of a bold, fun, and slightly quirky font reflects the brand’s youthful and energetic identity, appealing to a wide audience, particularly younger consumers.
Design Thought Process for the Commercial Motion Design
Target Audience: The ad is designed to appeal to a youthful and energetic audience. Bright colors and dramatic transitions are effective in grabbing the attention of viewers, especially younger demographics.
Brand Identity: The use of vibrant colors aligns with the brand’s identity, suggesting that the product is fun, exciting, and enjoyable. It communicates a message of joy and liveliness associated with the brand.
Color Psychology: Bright colors are known to stimulate feelings of happiness and excitement. They are used here to evoke a sense of fun and to create a positive association with the product.
Dynamic Transitions: The transitions add a layer of excitement and help maintain the viewer’s attention. They give the impression of an action-packed, engaging ad, reflecting the product’s dynamic and fun nature.
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